The Pudu is a South American deer from the genus Pudu, and is the world’s smallest deer. The name is a loanword from Mapudungun, the language of the indigenous Mapuche people of southern Chile. As of 2009, this species is classified as “Endangered”. Because they live on the slopes of the Andes Mountain Range, they are also known as the “Chilean mountain goat”.
This friendly and cute chilean animal represents “Pudu” as a chilean friendly, easy to drink wine. On the other hand, it also alludes to the popular Kawaii trend in Japan, which is also very popular in adults. “Kawaii”, “lovable”, “cute”, or “adorable” is the quality of cuteness in the context of japanese culture, applied to all kind of daily products, as clothing, graphics and product packagings.